San Francisco, CA
Product Marketing Manager
Product Marketing Manager (Partnerships)
Location: California (remote)
Pay Rate: $80-100/hour
3-month assignment (potential to extend)
Our leading ride share client is looking for a dynamic Product Marketing Manager, responsible for driving marketing initiatives across their expanding partner portfolio. You’ll craft strategic partnerships, develop go-to-market strategies, and collaborate cross-functionally to ensure successful product launches.
Responsibilities:
- Develop and execute product strategies in collaboration with Strategic Business Development, Product, and Engineering teams
- Advocate for partner audiences while representing Lyft’s rider community
- Collaborate across teams to drive partner awareness, adoption, and launches
- Experiment and iterate rapidly to optimize conversion and usage
- Cultivate relationships with partner marketers and teams
- Identify new partners and products based on user research and market trends
Requirements:
- Bachelor’s degree
- 6-8+ years of marketing experience with 2+ years in product or partnerships marketing
- Proficiency in leveraging consumer insights to enhance customer experience
- Full-funnel marketing experience, from awareness to retention
- Strong analytical skills and data-driven approach
- Ability to thrive in fast-paced environments and adapt to change
- Strong interpersonal and communication skills for cross-functional collaboration