Culver City, CA
Programmatic Media Associate
Programmatic Media Associate
Location: Culver City, CA
12-month assignment (potential to extend or convert)
Pay: $40/HR
Our client, a leading multinational media and entertainment company is seeking a Programmatic Media Associate to join their team. This individual will be responsible for the day-to-day setup and management of performance media campaigns, this includes campaign setup and execution, managing budget and pacing, trafficking creatives, and the development of reporting and actionable analytics.
Responsibilities:
Campaign Setup and QA:
- Responsible for the setup & QA of programmatic campaigns, while following best practices across all releases.
- Manage the delivery of creative assets, campaign optimizations, and all relevant campaign/billing documentation in preparation for campaign launch and post-campaign wrap up.
- Work extensively with internal and external teams to ensure first-party data segments 'piped' correctly to platform(s) before launch.
Campaign Management and Optimizations:
- Responsible for optimizing media campaigns daily.
- Work with various technologies & buying platforms to optimize numerous target audience segments cross-platform, while supporting audience data analysis throughout & post-campaign.
Reporting:
- Responsible for delivering a daily tracker to monitor daily pacing / performance changes.
- Provide visibility to the performance of live campaigns via weekly & campaign-end reporting.
Education & Experience:
- Bachelor's degree
- 1+ years of experience working in PAID DIGITAL MEDIA
- Experience in working with digital audience platforms
- Programmatic: DV360, TradeDesk, Amazon DSP is a plus!
- Experience in working with Excel (e.g. PivotTables, Pivot Graph, Data Table, etc.)
- Digital media/marketing landscape – with a focus on addressable media
- Hands-on executional experience with planning and managing paid social and programmatic activity across performance platforms a plus
- Experience with DoubleClick and other 3rd party tracking solutions required